In a pluralistic age, people appeared on the diverse needs of footwear products, both with a specific use and aesthetic functions, but also contain a certain spirit of cultural connotation and emotional needs. The series of footwear to convey information to become more fully integrated performance of the body.
The art of the general performance of a single
product and attraction is weak, can not effectively play design elements, it is
difficult to fully transferOf design information, and performance products group
has a strong visual impact, easily contract the audience, the excitement, not
only highlight the design theme, the performance of the integrity and diversity
of products, but also for brand image and communication is also important.
Therefore, the series design is the product culture, style and performance
information on the full and effective means of communication has become a
corporate culture, corporate image of the carrier.
Footwear Competition and
enterprises in various new products on display, the series of footwear has
become a major expression and presentation. Footwear design series into the
mainstream and trend of the design, which FungRich products, to convey the
culture, while demonstrating the overall beauty and fashion footwear beauty.
Therefore, the elements of master series footwear, principles and design methods
is crucial for the designer.
First, the series of the elements and
principles of footwear
1, the series of the elements of family footwear
footwear is both a set of interrelated and mutually supporting groups of
constraints footwear group. Series footwear contact, based on groups with common
elements for each unit in the form embodied in the constraints between elements
has some relationship, but also full of distinctive personality traits,
expressing the same design theme and content, generally a group of
productsFootwear at least three components.
Since the expression of the same
series of footwear theme and style and because different characteristics, so to
form a panel of the unit must have three elements that the similarity between
the common elements, unit that is unique among the individual elements, and
synergies between the number of unit elements of the performance.
Common
element is a group of series of works that contain a single factor or form a
total similarity, it is the series a sense of the important factors, but also
the salient features of family footwear, reflecting the association between
single-piece and stability. The formation of series of footwear common,
reflected in the theme,Design, atmosphere, art style and consistency of
corporate image. Footwear in specific works, common often manifested in the form
of materialization of the same material, the same or similar form, the same
decor, same logo, same colors, same process techniques, etc., but these same
factors is not completely replication, but after a certain manner to produce the
Evolution of vision, perception and a sense similar to flu or similar, works to
form a continuous series of flu and flu.
Individual elements of the series
is the unique one-piece and different footwear otherness. The formation of
personality, often by single form of footwear, Specifications, materials,
structures, components division, decorative techniques, accessories to reflect
the location and direction, but these forms of permutations and combinations
between the elements is built on the basis of common elements.
Number of
elements is composed of series of one-piece number of footwear. Series of
footwear can be divided into odd and even number of two combinations. In an odd
combination, footwear singular forms, such as three, five, seven, etc.; in
even-numbered combination, footwear, double the number of forms, such as four,
six, eight and so on. Some are also divided according to how much the number of
major series and small series, usually by a large family composed of 6 to 8, a
small series consists of 3~ 5 composition. Series is the size of footwear
designed to determine the content and form, while with the designer's level of
interest in the production conditions.
2, the composition of the principle
of family footwear, footwear design, to grasp in a series of two principles,
namely, the principle of similarity principles and integrity.
(1) is the
overall principle of the whole series of interrelated set of constituent units
to form a new combination of quality organic unity. This unity is not a simple
piece together multiple units and listed, but under the guidance of the same
design, according to the visual and psychological needs of organizations
together to achieve synergy in the harmoniousWhole. As Gestalt psychology that:
"A lot of individual notes together, will form a new thing - a tune, this new
thing does not exist in any particular note. In short, the whole is greater than
the sum of its parts more. " Constitute the overall principle emphasizes the
synergy generated by unit, that 2 +2> 4 effect.
Series showing the effect
of footwear combination is unmatched by any unit, it is not only richer, fuller
expression of content, also constitute a display space spread out the visual
power and temptation, strong irritation and infection audience, to the audience
to the visual and psychological impact and shockShake. This results not only
from the number of rich multi-display unit, but the overall play from the
synergy generated by the new series of quality footwear shows product style,
mood and unique corporate culture, corporate image, to the audience and
consumers left a very deep impression.
(2) the principle of similarity is
the similarity between the nature or form of something similar and similar.
Series of similar footwear is not only constitute the basis of common groups of
family footwear, but also maintain a single link between each other footwear. Is
a perception similar reaction. Psychology, believes that perception is the
direct effect of objective things in the human senses in the human brainProduced
reflect on these things as a whole. According to the principles of psychology,
similar perception, perception of objects similar in shape and nature, easily
perceived as a whole. So is the need for awareness of family footwear, with the
purpose of footwear in the composition of each individual part, the efforts to
find and take advantage of the similarity between each other and maintain a
single piece of footwear in the form or nature of the internal relations, which
form a organic whole.
Series of footwear can be reflected in the similarity
of form, material, texture and pattern, color, structure, shape, performance
practices, decoration methods and other aspects of form or nature of the
different state on the same.
If the shape, the shoe last of the last type is
generally well-head, round and pointed three categories, similar patterns is to
form one of the basic type class of the squash, heightening, narrowing,
widening, by short, extended and other changes, coupled with the direction of
Alice and other changes in the former combination, you can get many similar
forms. If after these changes were applied in similar form in each footwear
footwear can constitute a series of links.
And decorative techniques such as
means of expression in general, with a strong visual impact, or decorative means
of expression means mainly the same time it appears in each, and to
expressionsType in the shape, location, size, number of different aspects, both
constitute a series of similarities between each other, reflecting the unity of
principle; and the formation of the richness of individual footwear and unique,
reflecting the change in principle.
Second, the formation of family footwear
1, to determine the base-type series of footwear styles, although a group of
family footwear groups composed of a variety of footwear, but in the initial
stages of the design concept is still a set from one of the, called the
base-type models . Base-type models must be detailed, comprehensive, feature
rich image and mood, with a strong plastic, to create a series of vivid and
full. Once the base-type models, that is clearIndeed the entire series of
morphological features, style shape and style atmosphere, as family groups, the
extension and expansion of footwear to play the role of guidance and
inspiration.
2, changes in styles of footwear based model to
establish the base-type models, you need to style the characteristics of the
base type of derivative expansion of a large number of footwear styles, to form
a series of groups.
Base-type models of development and change, from the
basic type styles in the structure to determine the theme and style atmosphere,
and thus seize the unique characteristics of the base type composition, the
thought of expansion. Any one of the boots are the focus of its design and
visual center, which details the formation of the unique characteristics of
style, it hasStrong visual impact. The unique characteristics of the base type
of style is also often the key to the formation of series of footwear common to
the feature-based by the shape change, increase or decrease the number, location
and direction of change and other methods, in accordance with the principle of
similarity of the composition of the unique characteristics of the base type of
modeling elements to change and derivatives to create a more shoes.
3, the
completion of the design footwear footwear line forming units, can not be
considered a complete success of the series, each series of footwear must
determine whether the relationship between the changes follow the principle of
unity. Changes in product design principle of unity is the basic law, but also
create a base line of footwearThis basis. Series only require a good sense of
unity, family sense of continuity, also stressed his single paragraph different
footwear, unique and personalized. Too much emphasis on integrity, the obvious
and make sense of the contents of series pan flat and empty, the lack of
richness and fulfillment. Conversely, too much emphasis on personalized, it will
produce clutter and lack of a sense of continuity and family is difficult to
form a cluster and synergies. Therefore, combination of single shoes and boots,
the need to change according to principles of unity after several adjustments
and modifications to make the whole series produced both a significant overall
effect, but also highlight the personality characteristics of a single piece of
footwear.
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