Just past the end of 2006, the domestic sports brand
a pioneer in front-line camp on behalf of 361 ° once again force, and the CCTV's
famous column, "The Same Song" to conclude strategic partnerships. December
26, Three Six once (China) D Wu, President of numbers and "Same Song"
responsible person signed a contract in Beijing. Views on the industry: "This
year's hot news on the 361 ° continuously, will have everyone talking about the
phenomenon of '361 °', Of 361 ° each stage of rapid development in recent years,
should be conscious that the resources to seize the support of such a
breakthrough. "Point of view, the 361 ° and" The Same Song "is the conclusion of
a strong strategic media resources to seize again.
No. 361 ° President Ding
Wu's press conference in Beijing, described with CCTV "The Same Song" concluded
the idea of strategic cooperation, he said: "" The Same Song "is a CCTV famous
column, Jan. 27, 2000 at its inception, to become China's most prestigious music
brand, the most investment potential driving force of the media and the top ten
cultural brand. its reputation, 361 ° value is "the same firstSong "ability to
innovate constantly to bring the powerful appeal, this cooperation as we have in
the ground to communicate directly with the public to do the bridge. "
"In
recent years, the atypical pneumonia, flood, and so the focus event of the
Olympic bid," Same Song "has an important outstanding performance, this public
interest can not be replaced. 2007, we will be in Chengdu, Shenyang, Hangzhou,
Beijing, Shanghai, Wuhan, Xi'an, Chongqing, Fuzhou, Guangzhou and other cities
with the goal of more than 10 consumer groups to communicate emotion. This
communication is CCTV in turn amplify the unique platform, its social welfare
and influence is enormous. "
361 ° and the CCTV "The Same Song"Cooperation,
which is sports brand with the" Same Song "first strategic cooperation. Dr. Yuan
Fang observers believe that "win a brand to their own internal and external
resources in terms of a match with the integration process." Yuan Fang said that
for the strategic cooperation, it should be 361 ° with winning CCTV has 07-08
partners live broadcasts sports events, the "insiders" called "11.18 events"
linked to treatment.
361 ° Marketing Director Summer Friends group noted
that "In fact, from the end of 05, 06 since the beginning of our sports
marketing as the main line, the marketing model of innovation began.
Professional event sponsorship and event professional and brand grafting and
fusion become the main line of 361 ° brand building. At the same time, we act in
2006 to sponsor the event based, activity-oriented, entertainment, through event
marketing, entertainment marketing, to enrich and improve our sports marketing.
in 2007 we not only will " the same song of "cooperation, will cooperate with
the central group of large public events, and the national badminton team plans
to start the Olympics, and so on. 2006 based on the results, plusStrong
emotional marketing, experiential marketing, sports marketing for our full.
"
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