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Just past the end of 2006, the domestic sports brand a pioneer in front-line camp on behalf of 361 ° once again force, and the CCTV's famous column, "The Same Song" to conclude strategic partnerships. December 26, Three Six once (China) D Wu, President of numbers and "Same Song" responsible person signed a contract in Beijing. Views on the industry: "This year's hot news on the 361 ° continuously, will have everyone talking about the phenomenon of '361 °', Of 361 ° each stage of rapid development in recent years, should be conscious that the resources to seize the support of such a breakthrough. "Point of view, the 361 ° and" The Same Song "is the conclusion of a strong strategic media resources to seize again.
No. 361 ° President Ding Wu's press conference in Beijing, described with CCTV "The Same Song" concluded the idea of ​​strategic cooperation, he said: "" The Same Song "is a CCTV famous column, Jan. 27, 2000 at its inception, to become China's most prestigious music brand, the most investment potential driving force of the media and the top ten cultural brand. its reputation, 361 ° value is "the same firstSong "ability to innovate constantly to bring the powerful appeal, this cooperation as we have in the ground to communicate directly with the public to do the bridge. "
"In recent years, the atypical pneumonia, flood, and so the focus event of the Olympic bid," Same Song "has an important outstanding performance, this public interest can not be replaced. 2007, we will be in Chengdu, Shenyang, Hangzhou, Beijing, Shanghai, Wuhan, Xi'an, Chongqing, Fuzhou, Guangzhou and other cities with the goal of more than 10 consumer groups to communicate emotion. This communication is CCTV in turn amplify the unique platform, its social welfare and influence is enormous. "
361 ° and the CCTV "The Same Song"Cooperation, which is sports brand with the" Same Song "first strategic cooperation. Dr. Yuan Fang observers believe that "win a brand to their own internal and external resources in terms of a match with the integration process." Yuan Fang said that for the strategic cooperation, it should be 361 ° with winning CCTV has 07-08 partners live broadcasts sports events, the "insiders" called "11.18 events" linked to treatment.
361 ° Marketing Director Summer Friends group noted that "In fact, from the end of 05, 06 since the beginning of our sports marketing as the main line, the marketing model of innovation began. Professional event sponsorship and event professional and brand grafting and fusion become the main line of 361 ° brand building. At the same time, we act in 2006 to sponsor the event based, activity-oriented, entertainment, through event marketing, entertainment marketing, to enrich and improve our sports marketing. in 2007 we not only will " the same song of "cooperation, will cooperate with the central group of large public events, and the national badminton team plans to start the Olympics, and so on. 2006 based on the results, plusStrong emotional marketing, experiential marketing, sports marketing for our full. "