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Belle grabbed the opportunity, over a decade ago to test the water daring the mainland retail market, and find a group of talented people to explore the market, market positioning is very standard. Chinese women footwear market leader Belle public offering in Hong Kong has been successfully completed, will be held tomorrow (23) officially listed on the HKEx. New Belle Footwear (Shenzhen) Co., Ltd. Vice President Hu Bing yesterday, "the firstFinancial Times "interview, confirmed that the Korean plastic surgery news.
Taiwan-funded enterprises Chong Holdings (0676.HK) listed in Hong Kong in 1996, another shoe for the upcoming Hong Kong-listed peers, the highest Wuzhen Chang, chairman of CITIC Group, said an interview, a letter with the mode of operation is not Belle First, it may not be listed as the starting point.
Wuzhen Chang believes that the letter was created primarily to enhance public awareness and management of enterprises in order to receive more overseas production orders and expand production scale. Belle listing to raise the starting point should be more emphasis on financing, capital investment on the retail sector than in manufacturing, the market risk as well. China's retail market at this stage to enter the fast growth phase, which is to promote economic development and China's manufacturing industry to solve a large number of post-employment driving the development of the consumer market, Belle this mode of operation in China, the development prospects of the next few years should be good, but the market risk co-exist.
"A letter of conservative, the manufacturing base from TaiwanMoved to mainland China for more than ten years, and now we still dare not touch the internal market, to do outside the single-phase domestic liquidity than being fast. "Wuzhen Chang said.
Hong Kong's largest manufacturer of Anlang fairy shoes (Hong Kong) Limited Chief Executive Lin Guangde in an interview said that Belle shoes to enter the mainland market for Hong Kong's success one example, bold use of China's mainland market from manufacturing transition to establish channels and brands.
Lin Guangde On the Road, the risk is much higher than the manufacturing marketing, Hong Kong shoe gradually moved its production base from Hong Kong to the Mainland, 90% of the shoe into the marketing that has notStep outside the single access still choose the traditional mode of production, Anlang fairy tale began last couple of years is involved in the domestic market. The Belle grab the initiative, over a decade ago to test the water daring the mainland retail market, and find a group of talented people to explore the market, market positioning is very standard.
"Belle Daphne with the mainland, although the other big brand shoes the same as retail, but both routes is somewhat different, Daphne take the Volkswagen brand line, the number is still rather biased towards, and away Belle boutique retail, mainly surface on high-income consumer groups, brand and prospects relative larger, their access to Nike, Adidas, Famous DengzhuMainland distribution licenses can also be seen to this point. "Lin Guangde said.
In 1992, Hong Kong's famous shoe designer, a senior industrialist Tang Yao will own brand "Belle" into the mainland, with "quality products + services + unified brand image" in the market chain strategy vigorously. Now Belle is headquartered in Shenzhen, the footwear industry, which owns Belle, Teenmix, STACCATO 8 footwear brands such as chain stores, also Nike, Adidas sports shoes in China's largest distributors. 150 cities in the Mainland has more than 2,800 women shoe stores, chain stores more than 1,000 shoes and in Hong Kong, Macao, China and the United States set up a 35Retail stores.
2006, including Belle, Daphne, wealth, including 10 birds, brand shoes in China, Belle to 8.2% of the market share of sales in the first rank.
According to the preliminary prospectus Belle documents show the company's 2006 profit of 977 million, compared with growth of more than 4 times in 2005, rose more than 13 times 2004 earnings. Belle plans to sell 1.396 billion shares this, the offer price of 5.35 HK dollar to 6.2, if in accordance with the offering price of 5.35 HK dollars following the completion of the listing, the Group's total market value of up Belle 52.2 billion Hong Kong dollars, 36 billion will be leapfrogged Gome the market value of the Hong Kong dollar has become the largest mainland-listed on the HKEx retail shares.