Belle grabbed the opportunity, over a decade ago to
test the water daring the mainland retail market, and find a group of talented
people to explore the market, market positioning is very standard. Chinese
women footwear market leader Belle public offering in Hong Kong has been
successfully completed, will be held tomorrow (23) officially listed on the
HKEx. New Belle Footwear (Shenzhen) Co., Ltd. Vice President Hu Bing yesterday,
"the firstFinancial Times "interview, confirmed that the Korean plastic surgery
news.
Taiwan-funded enterprises Chong Holdings (0676.HK) listed in Hong Kong
in 1996, another shoe for the upcoming Hong Kong-listed peers, the highest
Wuzhen Chang, chairman of CITIC Group, said an interview, a letter with the mode
of operation is not Belle First, it may not be listed as the starting point.
Wuzhen Chang believes that the letter was created primarily to enhance
public awareness and management of enterprises in order to receive more overseas
production orders and expand production scale. Belle listing to raise the
starting point should be more emphasis on financing, capital investment on the
retail sector than in manufacturing, the market risk as well. China's retail
market at this stage to enter the fast growth phase, which is to promote
economic development and China's manufacturing industry to solve a large number
of post-employment driving the development of the consumer market, Belle this
mode of operation in China, the development prospects of the next few years
should be good, but the market risk co-exist.
"A letter of conservative, the
manufacturing base from TaiwanMoved to mainland China for more than ten years,
and now we still dare not touch the internal market, to do outside the
single-phase domestic liquidity than being fast. "Wuzhen Chang said.
Hong
Kong's largest manufacturer of Anlang fairy shoes (Hong Kong) Limited Chief
Executive Lin Guangde in an interview said that Belle shoes to enter the
mainland market for Hong Kong's success one example, bold use of China's
mainland market from manufacturing transition to establish channels and brands.
Lin Guangde On the Road, the risk is much higher than the manufacturing
marketing, Hong Kong shoe gradually moved its production base from Hong Kong to
the Mainland, 90% of the shoe into the marketing that has notStep outside the
single access still choose the traditional mode of production, Anlang fairy tale
began last couple of years is involved in the domestic market. The Belle grab
the initiative, over a decade ago to test the water daring the mainland retail
market, and find a group of talented people to explore the market, market
positioning is very standard.
"Belle Daphne with the mainland, although the
other big brand shoes the same as retail, but both routes is somewhat different,
Daphne take the Volkswagen brand line, the number is still rather biased
towards, and away Belle boutique retail, mainly surface on high-income consumer
groups, brand and prospects relative larger, their access to Nike, Adidas,
Famous DengzhuMainland distribution licenses can also be seen to this point.
"Lin Guangde said.
In 1992, Hong Kong's famous shoe designer, a senior
industrialist Tang Yao will own brand "Belle" into the mainland, with "quality
products + services + unified brand image" in the market chain strategy
vigorously. Now Belle is headquartered in Shenzhen, the footwear industry, which
owns Belle, Teenmix, STACCATO 8 footwear brands such as chain stores, also Nike,
Adidas sports shoes in China's largest distributors. 150 cities in the Mainland
has more than 2,800 women shoe stores, chain stores more than 1,000 shoes and in
Hong Kong, Macao, China and the United States set up a 35Retail stores.
2006, including Belle, Daphne, wealth, including 10 birds, brand shoes in
China, Belle to 8.2% of the market share of sales in the first rank.
According to the preliminary prospectus Belle documents show the company's
2006 profit of 977 million, compared with growth of more than 4 times in 2005,
rose more than 13 times 2004 earnings. Belle plans to sell 1.396 billion shares
this, the offer price of 5.35 HK dollar to 6.2, if in accordance with the
offering price of 5.35 HK dollars following the completion of the listing, the
Group's total market value of up Belle 52.2 billion Hong Kong dollars, 36
billion will be leapfrogged Gome the market value of the Hong Kong dollar has
become the largest mainland-listed on the HKEx retail shares.
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