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In August to spend 3.800 million yuan acquisition of Fila, 10 月 6 billion after the acquisition of Millie, Belle Group, shot twice in recent days, China spent about 2.2 billion annexation of the famous brand of Jiangsu Senda Footwear. This is Belle International has been listed since May of this year's third acquisition in the industry. Prior to this, Senda has had the title of king of men's shoes, the brand for decades painstakingly changed the flag overnight, Senda assets Jingui all channels and Belle, while the title is known as the king of shoes Belle finally completed a two-pronged approach. Through this acquisition, Belle not only increase the distribution in the domestic footwear industry, but also become the leader in men's shoes. At the same time, the Chinese footwear marketThe surface calm, which began troubled. Insiders predicted that, Belle's ambitions do not only shoes of the king, the king of shoes is more to be done. This will enable resources to the advantage of footwear enterprises are concentrated. National shoe will be in 3 to 5 years to achieve large-scale reshuffle.

May 23 this year, Belle International Holdings Limited listed in Hong Kong. On this day, according to the day's closing price, its total market capitalization of 670 billion Hong Kong dollars, far exceeding the market value of 38.0 billion Hong Kong dollars of Gome, has become one of mainland retail market value of the king of the HKEx.
1981 Belle International founder and Chairman of the Board Lihua Tang Yao Shoe Company was founded in Shenzhen since the BelleFortune from the manufacture of footwear, from retail channel force, and gradually extended up to the brand, along the way for 16 years, Belle out of the profit of China's traditional manufacturing difficulties, a new breed of manufacturing representatives.
In fact, the company started, Belle chairman Tang Yiu, CEO Sheng Baijiao to the brand to have a strong sense. They think that a good price to sell shoes, must have a good brand. This brand awareness throughout the entire development process of Belle, from the outset, let it deliberately out of OEM manufacturing line, the starting point with the brand bedding. Since 2000, Belle began to develop multi-brand strategy, then release the brand moreMore. Belle International has now Belle, Teenmix, STACCATO, he she (TATA), cutting extension, Jipijapa other six own-brand and really beautiful poetry and Bata license to use these two brands. In addition, Belle International is also Nike, Adidas, Reebok, Puma, Kappa, Mizuno, Levis and other sports apparel brand distributors. According to the China Industrial Information Release Center (CIIIC) compiled statistics, sales revenue, Belle for 10 years to become the first Chinese women's shoe brand. Women's shoes in the last year sales of the top 10 in Belle's Belle International, Teenmix, STACCATO, he would take her 4 seats, of which Belle was ranked first.
May 2The 3rd is also a watershed, it changed the history of the Chinese footwear industry. Aokang Group President Wang Zhentao everyone they said. Belle International listed on the HKEx to stimulate the domestic footwear enterprises in almost all the nerve.
Wenzhou shoe enterprises has never began to loose the stubborn market, Wang Zhentao will soon contact his delineation of more than 20 investment banks in five. With red dragonfly in Wenzhou Qian Jinbo Group Company Ltd., said, Belle is a red dragonfly learning objects. September of this year, the Corporation began listing the red dragonfly. Belle's home in Guangdong, Foshan, Shoes Co., Ltd. on Saturday March this year, a risk of Lenovo's investmentInvestment, but also for next year.
As the world's largest producer and exporter of footwear, shoe-making enterprises in China at present more than 2 million, footwear production accounts for more than 60% of global output last year, producing all kinds of shoes, more than 100 billion pairs of shoes exported 7.8 billion pairs. In such a large capacity with the back, but it is a lower grade of products, the status of the lower price. By O'Connell, red dragonfly, Foshan Saturday, as the representative of shoe brands such enterprises back in the 90s last century, the brand-building, and now are facing a period of climbing.

Senda, after the acquisition in the generous, Belle's market share will exceed 20%. The Belle of the massive demand and the rapid developmentFor capital from its operation of the rich and powerful. Belle back in 2005 on the introduction of a unit of Morgan Stanley, two investment funds owned companies and the CDHRetailLimited CDH as a strategic investor. After this capital injection, Belle got a fast rise in channels.
In fact, the acquisition of Senda also consider increasing the strength of the expansion of men's shoes, men's shoes on the FATO we have a brand, and Senda 50% of men's shoes. Belle relevant official told reporters. Belle International has Belle, Teenmix, STACCATO 8 footwear brands such as chain stores, also Nike, Adidas sports shoes in China's largest distributors. According to public information, the current, Belle International has 150 cities in the Mainland has more than 2,800 women shoe, sports shoes more than 1,000 chain stores in Hong Kong, Macau and the United States set up 35 retail stores.
Whether Belle listing, or frequent mergers and acquisitions, the industry is not difficult to see, Belle sword, in fact, intended to channel. Industry insiders said that the Belle always wanted to expand the international product line, and their own business from scratch takes a long time, Belle International hopes to achieve more rapid acquisition of the purpose.